N. P. G.

Also known as: Neue Photographische Gesellschaft

Region: Germany    Period: 1890–1930    Occupation: Publisher / Instrument maker   Tags: N. P. G. / Bing

The German Neue Photographische Gesellschaft, better known as N.P.G., was a publishing company founded by Arthur Schwarz in 1894. Schwarz patented several innovations to improve printing processes. His kilometre photography enabled the mass production of printed images. N.P.G. primarily produced postcards and stereoviews and grew into a major international player in the stereoview and postcard market. It had subsidiary companies in Vienna (Photobrom), London (Rotary Photographic Company), Paris, Rome, and New York (Rotograph).

Its stereoview production focused primarily on 9 x 18 cm paper stereoviews depicting cities and landscapes. A 1911 catalogue listed 9,000 titles. During the First World War, N.P.G. published series with war-related themes. The company also produced small stereoviews in the 3 x 7 format for its proprietary Imperial stereoscope.

After the First World War, stereoview sales in Germany declined sharply. N.P.G. transferred the distribution of its stereoviews to Bing Werke.

Related items: Bing Werke  Imperial

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